HVMC

Hayes Valley Merchants Council

 

Established 2021

The role of our Merchants Council is multifaceted:

  • To keep our streets clean and safe.

  • To rebuild and strengthen our unique commercial corridor to serve the needs of both residents and visitors.

  • To create an organization where every business, big and small, has an equal voice.

  • To provide a forum for us to work together towards shared goals. 

  • To advocate for our businesses with City government and agencies. 

  • To market Hayes Valley as a destination place to shop, eat, drink, and connect.

The HVMC board is comprised of the following members:

  • Lloyd Silverstein, Optical Underground, President 

  • Autumn Adamme, Dark Garden Corsetry, Vice President

  • Marianne Faulker, Dark Garden Corsetry, Treasurer

  • MaryMar Keenan, MM Clay, Board Member at Large

  • Meg Ray, Miette Patisserie & Confiserie, Board Member at Large

  • Dan Spaeth, Neighborhood Liaison

  • Adrienne Leigh Moore, Photography and Media

  • Nick Rossi, Executive Secretary

To join our Merchants Council, select your company’s ownership level and location from the menus and check out using the shopping cart.

If you have any questions or need help, just let us know by emailing explorehayesvalley@gmail.com

 
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HVMC Membership
from $100.00 every 12 months

The mission of the HVMC is to create a strong and aligned network of Hayes Valley businesses by providing outreach to the community through organized events, promotions, and beautification in an effort to build a welcoming, safe and vibrant community. We are here to give Hayes Valley businesses a voice on issues that may impact them and the community.

We invite you to join the Hayes Valley Merchants Council. Should you have any questions or need clarification please let us know by sending an email to explorehayesvalley@gmail.com

Membership dues investment - billed annually:

Independent/Owner Operated Businesses:

  • On Hayes Street $500 ($42. Investment per month)

  • Off Hayes Street $250 ($21. investment per month)

  • Off Off Hayes Street $100 ($8.33 investment per month)

  • Pop-up $100 ($8.33 investment per month)

Corporate Owned Businesses:

  • On Hayes Street $1000 ($83. Investment per month)

  • Off Hayes Street $500 ($42. Investment per month)

  • Off Off Hayes Street $150. ($12.50 Investment per month)

Ownership:
Zone:
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HVMC Accomplishments

Funding:

  • We were the recipient of a generous $50,000 private grant through the Avenue Greenlight program.

  • We received a grant from the Civic Center CBD of approximately $10,000.

Hayes Valley Streets:

  • Shared Streets in partnership with the Hayes Valley Neighborhood Association (HVNA):  Hayes Valley was one of the first to implement. It has offered a lifeline to many of our businesses.

  • Street Lighting:  After a safety audit by SFSafe (SFPD) we were advised that additional lighting could be an effective deterrent to crime.

  • Clean Streets: We have worked with Refuse-Refuse and other organizations to participate in monthly neighborhood clean-ups.

  • We worked with our district supervisor to find funding for bi-monthly power washing of our primary corridor. Our sidewalks are looking much better!

  • Parking and Curb Management: We have representatives on SFMTA’s Study Committee working to review and revise parking and curb management policies in Hayes Valley. 

Safety and Security: 

  • In tandem with the HVNA Public Safety committee and our relationship with SFPD, we restored foot patrol officers to our corridor.

  • We worked to bring back the Ambassador Program. Ambassadors assist with safety and cleanliness issues, as well as mental health needs of our unhoused population.

  • Business Window Replacement Reimbursement Program.

  • We represent Hayes Valley on Chief Scott’s Small Business Advisory Forum.

  • We participated in the SFPD’s Small Business Advisory Forum’s Security Summit.

  • We have been working with SFCDMA, a private benefactor and the SF Safe Camera Program to evaluate a video security program for our Merchant Corridor.

Government and legislative Impact

  • We actively worked with the Mayor London Breed’s office and the Office of Economic and Workforce Development on the Mayor’s Small Business Recovery Act. 

  • We represent Hayes Valley with the San Francisco Small Business Commission

Marketing, Promotion and Brand Development:

  • Hired a Marketing Director/Community Outreach Coordinator and a Social Media Content Creator

  • Launched a public facing website - ExploreHayesValley.org

  • Developed the Explore Hayes Valley brand

  • Featured all merchants on #ExploreHayesValley social media

Events:

  • June 2021 Grand Re-opening Street Party

  • Hayes Valley Family Halloween in partnership with the HVNA.

  • Head West Marketplace (formerly Urban Air Market): 

  • 31st Annual Holiday Stroll in partnership with HVNA and Hayes Valley Arts